PRODUCT 01
B2B Go-to-market platform
- Lead list construction
- Cold email campaign management
- Bespoke marketing material generation
AI VALUE CREATION
AI ENGINEERING. SHARED UPSIDE.
We build it.We back it.
We build AI systems with your team. Our aim is simple: we get paid when those systems create measurable value.
01 / WORKING WITH GXB
Built with you.
Aligned with your success.
From owner-led businesses to global enterprises, we bring strategy and hands-on AI engineering into the work. We build alongside your people, around the opportunities that matter to your business.
Our aim: shared-upside contracts.
We get paid when we make an impact.
HOW WE WORK WITH CLIENTS
Strategy and engineering, embedded in the work.
Start with a result worth building for.
We work with the people closest to the problem to choose a valuable opportunity and agree what success looks like.
WHAT WE WORK TOWARD
A shared definition of success
- The business outcome
- The starting point
- How impact will be measured
Inside your business. Alongside your team.
We bring strategy and hands-on engineering into your workflows, data and systems. Build, test and refine with the people who will use the result.
WHAT WE WORK TOWARD
Working software in your workflow
- Connected to your systems
- Tested with your people
- Built around the real work
The result is the point.
We measure the change against the starting point we agreed. Our aim is a shared-upside contract, so we only get paid when we make an impact.
WHAT WE WORK TOWARD
Measurable value. Aligned incentives.
- Agree the measures
- Track the change
- Tie payment to impact
Make the next move more valuable.
Improve what works and look for the next opportunity. Recurring problems also inform the products we build, extending the reach of our work.
WHAT WE WORK TOWARD
Value that can keep growing
- Improve the workflow
- Find the next opportunity
- Build useful products
OUR SHARED-UPSIDE AMBITION
Our return follows
your results.
We aim to structure our contracts so we only get paid when we create measurable impact. The outcome, the measure and the terms are agreed together.
Companies of all sizes—from owner-led businesses and growing teams to established enterprises. We start with the opportunity to create impact.
Our aim is to agree a contract that ties our payment to the impact we create. Together, we define the outcome, the starting point, how the change will be measured and what triggers payment. The structure is shaped around the business and the work.
Client work puts us close to real business problems. Recurring needs inform the products we build. Shared upside aligns us with the value we create, while investors can explore opportunities to back the businesses and products we develop.
02 / THE GXB MODEL
The next build
starts ahead.
Business value created
TimeThe advantage compounds
BUILD
Every engagement adds to the whole.
New modules join our shared library, ready to create value for the very next client.
BUILD
Every engagement adds to the whole.
New modules join our shared library, ready to create value for the very next client.
Scroll to explore how the advantage compounds. This is a conceptual illustration, not measured client results. New modules immediately join the shared orbit and remain available to subsequent clients. Groups of three or four modules with the same primary color connect, flash once, and descend together to form products. Each product’s details appear only after its constellation lands. Scroll up to revisit earlier stages, or select a client engagement to move to that stage.
03 / CASE STUDIES
Selected
work.
Select a case study to explore.
REAL ESTATE
Acquisition intelligence
Property research, ownership and debt intelligence, and investment memos tailored to the way an acquisition team evaluates opportunities.
A closer look at the systems we build.
05 / THOUGHT LEADERSHIP
A point of view.
From the front lines.
06 / ABOUT US
Strategy and code.
Same table.
GXB is led by Ricky Bureau and Christian Genco. Strategic rigor. Hands-on engineering. We work with businesses of every size, with a shared ambition to earn our upside through the impact we create.
THE NEXT MOVE IS YOURS
Your next chapter.
Our shared ambition.
A real business challenge. A result worth building for.